Why storytelling is so much more than a buzzword.

According to recent figures from the US, the use of the word “storytelling” in LinkedInposts has doubled over the past year. A trend? Unlikely. But, when a word shows up that often – it’s worth finding out why, and is probablythe reason the bosses on Radio 4’s Today programme decided to air it, and invitetwo […]

Time to refresh your brand? Or are you just bored of it.

We know consistency matters in branding – it’s how people learn to recognise and trust you. But consistency isn’t the same as never changing anything. A brand that never evolves can end up looking stuck, even if the business behind it hasn’t stood still at all. The trick is telling the difference between “I’m a […]

What if branding doesn’t work?

It’s the question almost every business owner asks me – sometimes out loud, more often between the lines. Branding feels like a leap of faith. You spend the money, you get a nice logo, and then … what? It’s a very valid concern. And it usually comes from branding done badly: a visual refresh with […]