CLIENT
Cloud Nine
Projects Ltd
AIM
To help Cloud Nine step into their role as serious players in the bid writing industry.
DELIVERABLES
- Brand strategy
- Copywriting
- Brand identity
- Brand guidelines
The challenge.
Led by two female founders in a sector traditionally dominated by men, Cloud Nine needed a brand to support growth, and position them as leaders in their field.
They were ready to move forward – but their current brand wasn’t keeping up.
The shift.
Cloud Nine’s strength lay in calm authority, expertise and confidence – without bravado.
Those qualities just weren’t visible in the brand.
Once defined, we created concepts that began to shape the brand, and show how the chosen route could be applied.
What changed.
- A clear position rooted in confidence and expertise
- Principles for a visual identity that felt distinctive.
- A flexible design system to support consistency.
- Direction for how the brand could evolve across digital and print
The impact.
A brand that feels aligned with the business behind it, and ready to compete at a higher level.
A clear brand direction that could be confidently taken forward by their inhouse design team.
We needed a brand that could capture our purpose, personality and ambition. The result was energising, distinctive, and right on the mark — with Dora and her team supporting throughout the process.”
Faye Traud | Co-Founder & Director, Cloud Nine Projects Ltd
