CLIENT
Pier Health Group
AIM
To bring nine GP practices together under one united brand identity.
DELIVERABLES
- Brand strategy
- Website design
- Annual report
- Display graphics
- Sales literature
The challenge.
The structure of Pier Health Group had changed, but the experience hadn’t
Seven practices operating as one – without a clear shared identity.
They needed more than a new look. They needed something that could bring clarity and connection across the group.
The shift.
This wasn’t about looking more professional. It was about belonging.
A visible, shared identity that helped practices see themselves not as separate entities, but as part of something bigger.
What changed.
- A bold identity, bringing multiple practices under one brand
- A more joined-up experience for patients
- A flexible design system to work across patient care, recruitment and internal comms.
- Consistent application across digital, print and physical environments
The impact.
A stronger sense of unity across the organisation.
Giving individual practices a clear identity, while helping patients and staff recognise the group as a whole.
The creation of the brand gave the individual practices a visible identity which made them feel part of something more significant.”
Nigel Grinstead | Former Company Director, Pier Health Group
